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New role at retailers for Hill

Harveys and Bensons for Beds has recruited Alison Hill as its first creative director.

She joins from DFS where she held the same role, bringing new trend input to the core range and as part of the team responsible for the launch of the first upholstery range for lifestyle brand Joules.

Her previous roles also included head of brand and product development at Conran Holdings, where she assisted in growing the Conran licensed business, and five years as Debenhams head of design.

Her role will look to change the perception of both brands with a younger and more style-conscious demographic, developing creative collections and ensuring that both brands are on the front foot with trends.

‘Harveys and Bensons are in the middle of great change and innovation, so I’m delighted to be able to support this and be part of a committed and driven team,’ she said.