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Outdoor helps lift John Lewis

Outdoor furniture helped lift home sales back into growth at John Lewis last week.

‘Home sales were up 0.9%. Customers continued to buy outdoor furniture with sales up 14% compared to last year. Gifts, cook and dine sales were up 5.5%, with our summer Poolside collection proving popular with sales up 40% [in the week to 26 May],’ said Simon Russell, John Lewis retail operations development director.

‘Total sales for the week were up 3.4% on last year. Sales rose due to customers buying products for the Bank Holiday weekend, and taking advantage of our promotions and us price matching those of competitors.

Electrical and home technology sales were up 5.6%. Promotions contributed positively to communications technology products increasing sales by 8.6% compared to the same week last year. Electrical products were also up due to strong demand for vacuum cleaners and TVs.

‘Fashion sales were up 3.4%. Womenswear accessories had a good week with sales up 12.2% and own brand womenswear fashion sales were up 2.2%. Sales of menswear was up 9.9%, with summer accessories having its strongest week so far this year with sales up 28%. Beauty, wellbeing and leisure sales were up 3.7%.’