OTTY makes European move
Online mattress retailer OTTY has moved to target the continental European market.
The company has opened a technical office in Berlin to help coordinate overseas operations. While the German company OTTY Sleep will work as its own entity, with processing and shipping being conducted via a dedicated German warehouse, support will be provided by the company’s Leeds headquarters, which will be recruiting a number of staff to help meet international demand.
After research the mattress retailer quickly identified that Germany presented an opportunity for a disruptive online mattress retailer to enter the market. OTTY will introduce new products exclusive to the tech-savvy German audience, which meet the demand for memory foam mattresses in the country.
‘Before deciding on moving to Germany we undertook a great deal of analysis of the marketplace there, which told us we had to create something different to meet the demand of its consumers. We developed new products to meet these requirements and feel confident they can replicate abroad the success we’ve had at home. Our Leeds office will still act as our headquarters, but having a presence abroad allows us to take the next steps to fulfilling the ambitions we have as a business. Having analysed the German marketplace, we feel there is a real opportunity for us to get a foothold overseas and develop our products and the brand further,’ said Michal Szlas, OTTY founder and ceo.
Founded in 2016 by 25-year-old Szlas, OTTY employs eight people and has three distribution centres in the UK. The company turned over £1.7m in its first year of trading and this year is expected to achieve a turnover of £9m-£11m.