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John Lewis shoppers preferred clothes to home

Outdoor living once again delivered for John Lewis in the past week.

As has been the case in many recent weeks, the department store chain enjoyed sales success with outdoor furniture while overall home sales dropped.

‘Home sales were down 0.4%, however Father's Day gifts were also in demand within Gifts, Cook and Dine, which delivered overall growth of 3.6%. Outdoor living also continued to perform well with sales up 3.8% [in the week to 16 June],’ said Christine Kasoulis, John Lewis fashion buying director.

‘Total sales for the week were up 5.7% on the same week last year. Sales benefited from customers buying Father’s Day gifts and enjoying offers as we price matched a competitor’s promotion.

‘Fashion had a very strong week with sales up 10.9%. Womenswear performed well with a sales growth of 11% and within this sales of own brand were up 11.2%. Women’s accessories also had a strong week with sales up 15.4% and jewellery up 20%. Due to Father's Day, Menswear had a good week delivering a sales growth of 19.7%, with men’s socks among the most popular gifts, up 34%.  

‘Electrical and home technology sales were up 6.2% on the same period last year. We saw strong sales of gaming products and TVs continued to do well as customers prepared to watch the beginning of the World Cup.’

Home sales for the 20 week period were down 2.6%.