MIFF to focus on Muar to mark quarter of a century
The Malaysian International Furniture Fair will put Muar, the country’s furniture city, at its centre as it celebrates 25 years next year.
‘The Muar factor has been an integral part of MIFF from the very start. As we celebrate our 25th year milestone, it is fitting to pay tribute to the vision and hard-earned reputation of Muar furniture makers who are the trailblazers of Malaysia’s rise as a global furniture exporter. This is also an opportune time to reaffirm MIFF’s strategic partnership with the Muar Furniture Association. The remarkable mix of innovation, high quality craftmanship and best in design from Muar will all be out there in MIFF 2019 to give visitors yet another exciting buying experience,’ said Karen Goi, MIFF general manager.
Muar was given the status of Furniture City of Malaysia by the Malaysian government earlier this year. At the same time, a 400-hectare Muar Furniture Park was launched to be ready in 2019 to accommodate more factories and expand the industry.
Muar’s furniture heritage traces its roots back to the early 1980s as a wood-based cottage industry. The small town was transformed into a global player with 700 factories and shipping 6,000 - 7,000 containers overseas each month.
More than 200 Muar manufacturers, making up half of Malaysian exhibitors, will be at the Malaysia International Trade and Exhibition Centre and Putra World Trade Centre. A main cluster will be at the dedicated Muar hall in MITEC organised by MFA while others will be showcasing in curated zones such as the lifestyle setting designRena, MIFF Office and Sofa Hall.
‘MIFF is the best platform to view the latest productions from Muar all under one roof. Whatever type of furniture buyers are looking for is produced in Muar. The bigger show means we are returning in 2019 with even more products and latest collections to max out the display space. The MFA-MIFF strategic partnership has worked very well since 2013. The diversity of international buyers brings real business opportunities to existing and new companies, and this invariably boost Malaysia’s furniture exports and expands its global network,’ said Keh Wee Kiet, MFA president.