Harveys presents new look with BOLD campaign
Harveys has launched an advertising campaign promoting its BOLD by Louise collection, featuring Louise Redknapp.
The multi-million pound campaign centres around Louise Redknapp and her new collection and has a fashion-led focus signalling a major change for the chain.
It will run across terrestrial and multi-channel TV, broadcaster VoD platforms, YouTube, outdoor, print and digital channels.
‘We are currently on an exciting journey with the Harveys brand. The partnership with Louise and the design of the new ad creative has allowed us to step outside of the category norms to create a far more impactful and compelling story, which we are confident will drive long-term brand reappraisal and inspire more consumers to style their homes with Harveys,’ says Lynda Stretton, Harveys head of brand.