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Domotex reveals Framing Trends participants


Domotex has revealed the projects that will form its Framing Trends showcase at next January’s exhibition.

Framing Trends has three zones, each with a perspective of the show’s Create’N’Connect theme: The Flooring Spaces zone is where exhibitors and other providers from the flooring industry can stage their creative interpretations of the keynote theme, connect with visitors and position themselves as trendsetters; the NuThinkers zone is an opportunity for students to present their innovative projects and concepts inspired by the connectivity megatrend and the Art & Interaction zone explores the keynote theme in installations from the worlds of art and design.

In the Flooring Spaces zone The Domotex Wood Lifecycle project by Milan design, communication and architecture firm Total Tool Milano shines the spotlight on wood, tracing the material through seven life cycle stages, from tree in the forest to recycled product. It focuses on the intrinsic value and versatility of wood as a natural material, and in doing so, uncovers innovative and inspiring new uses of wood for architects and interior designers. The project comprises multiple exhibits that illustrate particular characteristics, applications and qualities of wood as a material. As part of the project, manufacturers from various sectors will exhibit such products as natural-wood furniture, wood flooring solutions and recycled-wood panels as examples of the various stages of the wood production and supply chain. The project will also function as a research and development platform, highlighting various key trends, such as environmental protection and sustainability, energy efficiency and innovative material use. ‘Wood is one of the oldest materials in human history, yet, thanks to technological innovation, it never ceases to surprise us with exciting new applications,’ said Giulio Ceppi, Total Tool Milano design director.

Indian carpet manufacturer MA Trading will present Rain of Stories: narrating the creation stories of various products both metaphorically and personally, and builds real connections between people by having the creators of the various products present. In keeping with the rain idea, there are umbrellas, symbolising special spaces for creativity and dialogue, beneath which visitors are invited to discuss materials, products and ideas and thereby jointly create something new.

Schmidhuber will present the Connectivity Wheel where visitors will be able to climb into the wheel and set it in motion by walking, thereby transforming their physical movement into an act of creation in which the light reflected from numerous colored glass facets interacts with surrounding floorcoverings by Carpet Concept. In this way, the wheel combines light and material to provide a unique sensory experience for visitors.

In the Art & Interaction section of Framing Trends, American artist Rena Detrixhe, who uses materials from nature to critically examine the relationship between people and the world around them, will present Red Dirt Rug. In this she collects red soil from the US state of Oklahoma and fashions it into an ephemeral rug. For this, she meticulously sifts the soil, then refines it into a fine red dust which she spreads out as an even layer. Into the fine, sandy material she then imprints geometric patterns and ornamental designs using stamps cut from the soles of old shoes. Her vision in creating Red Dirt Rug is to draw attention to the impact on the landscapes of her home state caused by the extraction of natural resources like oil and gas. For Detrixhe, Create’N’Connect is an exploration of our relationship with the earth, and her work is an attempt to question ‘the tension between nature and human impact while suggesting the ubiquitousness and preciousness of the earth just below our feet.’

Among the concepts selected for the NuThinkers section of Framing Trends is A Match! developed by Sarah Busching of Wismar University of Applied Sciences. It involves two swings set up side by side, but separated by a partition, on which two people try to swing in unison. The swings are on a wooden platform, and their cables are attached to metal rods that are equipped with potentiometers to measure rotational resistance. This set-up measures the swing motion of each person, which can then be displayed as waveform graphics on a monitor. The key point is that the participants can only see each other’s video image if they are swinging in unison, hence the name, A Match!. If they achieve a match, the two people get to meet each other. They can then use an app to email their personalised wave graphics and snapshots along with quotes from social media. The app was designed by students from the Communication Design department of Wismar University of Applied Sciences. In this way, the people on the swings are able to connect with the outside world and share their experiences.

The NuThinkers zone will also feature connectit³, another interactive project by another Wismar student, Sarah Strenge. Her project is based on triangular modules, each of which is made of two-ply plywood covered with carpet materials of various colors and which can be connected edge-to-edge with other modules to form three-dimensional shapes and sculptural forms. The floor of the display where connectit³ is set up has light and dark grey areas, effectively demarking the information zone from the interaction zone used for the three-dimensional shapes and sculptural forms. The idea is that, by fashioning various shapes and forms from the carpet triangles, visitors will interact with the materials and, in doing so, will form a network that changes constantly during the show.