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JFS day one: Shire makes its debut

The Shire Bed Company marked its January Furniture Show debut with the launch of a boutique bedstead collection.

The range includes seven on trend bedsteads including fashionably styled headboard and foot end options.

It also introduced Heaven7, a collection of biodegradable roll-up mattresses aimed for both the contract and retail market.

‘We’ve listened to customer feedback at the 2018 NBF Bed Show and further developed our successful rolled mattress offering to include Heaven7. We’ve also been working hard behind the scenes to create the exciting range of boutique bedsteads,’ said Fara Butt, The Shire Bed Company marketing director.