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JFS day two: Norway model? No: the Danish version

Nordic-C, the Danish recliner manufacturer, made its JFS debut.

After more than three decades of focusing on the Continental European market, the company has formed a partnership with Nordic-C UK, headed by Peter Anderson – md - and Simon Orr – sales director, having developed Memafoam cold cure foam which meets the UK’s flammability regulations.

‘After many months of preparation we are excited to reach the launch date and start to promote our three initial collections, Classic, Traditional and Living that all target specific and identified opportunities within the UK specialist chair market,’ said Anderson.

Having invested in stock holding, products will be available on two week delivery on core ranges in leather and fabric ‘across the UK’, with four week delivery on other products and options.

‘We have had positive feedback from a number of leading independents who we previewed the product with ahead of the launch. The service angle, design and the unique Schultz mechanisms have been the principle attraction as well as the value which we see as fitting nicely in the middle of this growing sector of the market,’ added Orr.