JFS day two: Sweet Dreams opts for one shade of grey
After its eye-catching introductions of bold fabric models at the Bed Show in September, Sweet Dreams set out to repeat the feat at the NEC.
Helena (pictured) took up the challenge and proved the approach at Telford was no one-off.
The soft velvet design is available in just one shade of grey and two sizes.
There was also choice in the company’s new bed frames in wood. Bacall, available in oak or white painted pine, has a sprung slatted base and comes in 135cm, 150cm and 180cm sizes.
Sweet Dreams also launched fresh dining furniture, including Fern with solid oak tops, MDF and oak veneer frames in white and an acacia base. As well as the extending dining table there was occasional and living room cabinet to match.