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JFS day three: Mammoth and Celebrity seal the deal

Celebrity unveiled a tie-up with mattress producer Mammoth to use its foam in its recliners and sofas.

All products in the five ranges in Celebrity’s ZipSpeed collection will now have Mammoth’s medical grade foam: at the same price as the previous specification.

‘This allows us to help more people and gives more people access to out product. Its fits with our core beliefs and values,’ said John Tuton, Mammoth founder.

‘This is the first time we have made our technology available to another company.’

Compared with the previous foam used, the result is a softer but as supportive sit.