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Dreams to roll-out Sleepmatch

Dreams is to roll-out its Sleepmatch mattress matching technology to all of its 195 stores, seven months after first introducing it.

The system analyses 18 unique measurements, including height, weight, shoulder width and preferred sleeping position and conducts 1,000 calculations, to pair customers with their perfect mattress.
While lying on the Sleep Match mattress, the technology will capture key profile measurements before producing a Personal Sleep Profile, detailing their unique mattress requirements. Globally the technology has resulted in over 12 million profiles being built within the database.
‘Too many people in the UK are currently suffering from a poor night’s sleep – and a bad mattress can be the main culprit. Yet we know the process of picking a new mattress can be sometimes feel overwhelming and confusing. We don’t think it should be that way,’ says Daniel Parsons, Dreams buying director.
‘That’s why we’re so proud of our Sleepmatch technology – the only system backed by science and specifically designed to make choosing the right mattress easier than ever. This nationwide rollout is a significant step towards helping more people to get a better night’s sleep.’