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JYSK relocation sees a month of sales in a weekend

The relocation of one of JYSK’s first UK stores generated a month’s worth of sales in its opening weekend.

JYSK relocated its Lincoln branch to the Deacon Road retail park at the weekend.

‘It really was quite an incredible opening weekend, both our first and second day new store opening records were beaten, day one was smashed, achieving 165% against the previous record,’ says David Ashton, JYSK UK country manager.

‘To really put it into perspective, our new Lincoln store achieved in the two days the same as its entire sales for the month of May in 2018.

‘Our Lincoln store employees won our Team of the Year Award at the JYSK Awards 2018, during this opening period you can see exactly why, I am very proud of them all.’