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JYSK sets expansion target

Scandinavian homewares chain JYSK is to concentrate on the north and centre of the UK as it targets more than 50 stores by 2024.

The retailer wants to grow from 16 stores to 52 by August 2024.

JYSK will open branches in St Helens and Bradford next month. David Ashton, JYSK country manager has previously said the chain was looking to increase store numbers by 30% a year and would open at least five more this financial year.

‘We must grow intelligently – maximising each region of the UK – to create and develop localised brand awareness and customer recognition. This is why our primary focus remains in central and northern UK regions,’he says.

‘Our experience is that striking the right note with shoppers is the key to a retail business that thrives. We would argue that UK retail isn’t dying, it’s simply changing the ground rules. Retailers have to listen, anticipate, regroup and adapt.’

JYSK, which has sales of €3.58bn, has 2,700 stores in 51 counties. It wants to increase store numbers to 5,000 by 2024.