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Residential winners of Wool Carpet and Rug Awards revealed

AlternativeFlooring Flatweave WoolIconicStripeAlternative Flooring and Ulster Carpets and led the winners of the residential categories of The Campaign For Wool Wool Carpet and Rug Awards, in association with British Wool.

Both companies won two awards, announced on Monday evening at The Flooring Show.

Alternative won the Residential Flatweave Award for Simone and Cassidy [pictured]. 

The new colour combinations of Wool Iconic Stripe are inspired by tie-dye style updating this crafty technique and bringing splashes of fashionable colour to flooring. These sophisticated pure wool stripes capture the spirit of iconic musicians from rock and reggae to jazz artists and can be soft or louder in tone, but always harmonious.

Roger Oates Design’s Borders and VM Carpet’s Tuohi were finalists.

In the British Wool Carpet Award Alternative took home the prize with Waterlake.

Alternative Flooring joined designer Ella Doran and Yorkshire Sculpture Park to tell the story of wool by creating Waterlake, a limited-edition runner using the fleece from the sheep at YSP. The pattern by Doran is inspired by YSP, dyed in colours from Doran’s palette. The yarn is woven by Alternative Flooring on axminster narrow width looms, bringing together traditional techniques and contemporary design.

Brockway Carpets’ Llama Strata was the finalist.

Ulster’s Ryg won the Innovation Award For innovation in Wool Carpet Or Rug. 

Ryg is one of three urban textures within the terræn collection that explores designs from sources as varied as angled shadows and light from urban architecture, sculpted concrete surfaces, and the more familiar hounds-tooth design from furnishing and fashion. The design demonstrates Ulster’s unrivalled design and manufacturing capabilities.

Gaskell Woolrich’s Marble Arch and Alternative’s Strawberry Meadow were finalists. 

Ulster’s Vescent won the Residential Creative Marketing Innovation Award. Ulster created strong branding that highlighted the distinct differences between the six contemporary designs and 21 colourways in the Vescent collection while retaining an overall continuity. This formed the basis of a comprehensive marketing campaign that harnessed the growing importance of digital alongside the more traditional forms of print media.

Grosvenor Wilton’s Design Folio was the finalist.

Brinton’s Carpets’ Perpetual Textures won the Residential Woven Award. 

Sophisticated and understated for simplistic modern living, Perpetual Textures takes inspiration from natural fibres and textures to add a calming influence to any home. The discreet colour palette gives a contemporary twist to nostalgic prints and was influenced by the beauty of chenille, corded and tweed fabrics, inspired by rattan and handwoven techniques.

Ulster’s Linea and Grosvenor Wilton’s Marraksh were finalists.

Adam Carpets’ Fresh Kiwi won the Residential Tufted Award. 

A tonal herringbone in 10 feel good colourways that slot into the trend 'all geometric' perfectly. The understated simplicity of the design makes it a perfect backdrop to any room. The exciting colour palette of the range lends itself to a board spectrum of life and interior styles.

Crucial Trading’s Wool Harbour and Ulster’s Frond were finalists.

Style Library won the Homes & Gardens’ Award For Design Innovation with Pimpernel.

Designed by William Morris in 1876, Pimpernel is one of Morris' greatest designs. With its mirrored symmetry and curling stems circling wind-swept flowers, this glorious rug brings a huge personality to any room of the home.

Grosvenor Wilton’s Greenhouse and Amy Kent Bespoke Rugs’ Penguins were finalists.

The Homes & Antiques Rug Design Of The Year was won by Abigail Edwards’ Seascape.

Inspired by the rolling waves of a tempestuous sea the hand drawn design has been translated with wool and art silk to create a subtle shine when the waves catch the light. The rugs are Good Weave certified, ensuring that no child labour or forced labour was used during production.

Floor Story’s Chroma Primary and Style Library’s Strawberry Thief were finalists.

Roger Oates Design’s Pelham won the Country Homes & interiors Award For Best Use Of Texture And Pattern For The Modern Country Home.

Pelham combines a subtle, textured centre with a bold, patterned stripe to create a contemporary border design. The border design has been taken from Vernon, an existing all over design. Pelham has been carefully considered to complement Vernon - they both carry a similar pattern which means they can work individually or together tor stairs, rugs and runners. Colourways include smart neutrals and warm, rich tones.

Cormar Carpet Company’s Southwold and Flock Living’s Earthy Autumn were finalists.