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Smooth operators

architecture 2804083Consumers will spend more than £37 per sqm on new flooring if they are buying smooth flooring, according to etailer Luxury Flooring.

An analysis of the company’s orders over the past 18 months shows that the average wood, engineered wood, laminate, LVT or parquet order was about £1,200.

The £8m turnover company says the average order was £37.16 per sqm, with 31.78sqm the average area.

Shoppers in London spent the most (£1,831.84), followed by Wiltshire (£1,492.48) and Suffolk(£1,390.23). 

Those living in Norfolk ordered the most with an average order of 42.3sqm.

‘It’s really interesting to see a clear difference in people’s tastes, with it often depending on geographical location. For example, LVT is considerably more popular in Tyne & Wear than anywhere else, making up 24% of the area’s overall number of orders. By contrast, LVT made up just 3% of orders from Gloucestershire,’ says Cameron Christie, Luxury Flooring md.

‘Despite the data showing that parquet and LVT are the least purchased types of product, we have seen an increase in sales since the start of the year. However, it is clear that engineered wood flooring is the favourite among consumers across the UK, with those in the South East most likely to purchase it: 24% of total orders are for engineered wood flooring.’