British Wool launches D2C offer
British Wool has launched an ecommerce website selling British wool rich products direct to consumers.
Products include carpet, clothing, duvets, pillows, knitting yarn, insulation and dog beds.
‘This is a very exciting development and one that will help us to drive real demand for British wool products with the consumer. We are initially working with 10 of our licensee partners and plan to increase this as we develop the product offering over the coming months,’ says Graham Clark, British Wool director of marketing.
As well as driving demand for products made from British wool, the organisation will also receive a commission on every sale made through the site. This additional revenue will be returned to British Wool’s producers.
‘We are constantly asked by consumers where they can buy British wool products. This website will allow us to direct them to a destination that we know only sells genuine British wool products. We plan to integrate the site into our social media plans, us an ideal audience to target. Our current website also receives around 14,000 unique visitors every month and an increasing proportion of the visitors are consumers looking for information on British wool products,’ says Clarke.
‘We very much see the new site becoming the number one destination in the UK for genuine British wool products, helping us drive sales and demand, and ultimately increasing the returns our producers receive for their wool.’