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‘Signs of revival’ as BRC sees upturn

shoppingShoppers returned to shopping in September as the British Retail Consortium hailed a change in consumer attitude.

Consumers have adjusted to the economic situation and went shopping last month, according to the BRC.

It says the value of UK sales climbed by 3.4% in September and by 1.5% on a like for like basis – the highest rate this year.

While the rise was driven by clothing and footwear sales 'there were also some signs of revival in the home and furniture market,' says the BRC.

'After a poor summer for sales, this is a return to growth rates we've come to regard as relatively acceptable in these relentlessly tough times. The improvement has come from the weather and a change in the mindset of some customers,' says Stephen Robertson, BRC director general.

'There are signs that people are acclimatising to the new realities. Difficult has become the new norm. Customers are still cautious but less fearful than they were. The squeeze on disposable incomes has eased for some and, along with lots of discounts, left them feeling it's time to stop postponing spending. Retailers will be hoping this modest boost strengthens as Christmas approaches.'