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Poacher turns gamekeeper

octogsFormer Dreams chief operating officer Greg Suthern joins bed manufacturer in same role.

Three months after leaving the bed chain Suthern has joined Studio Moderna Brands International, parent company of Dormeo Octospring.

'What intrigued me with Studio Moderna was the opportunity to take a truly revolutionary product international. The product is quite simply the most exciting thing to happen in beds for decades. This is really the iPad of beds, in that it's a true game-changer. As a result demand is already huge, so we need to expand our production capacity and be ready for sales to explode in 2013,' he says.

Kym Bramm, Studio Moderna Brands International chief executive says: 'We're delighted to have appointed Greg. This has been a tremendous first year for Octaspring, with major launches in the UK, US, Canada, Japan in February 2013, and Greg's appointment is another significant step in expanding our growth and satisfying demand. His vast experience, expertise and understanding of the requirements of the bedding retail industry will be a major driver in moving us to the next level internationally.'