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Axminster ‘overwhelmed’ by new start

AxminsterDHAxminster Carpets has enjoyed better than expected performance since it was bought out of administration, and plans to boost its workforce.

Axminster Carpets (2013) beat its first month's targets by 22% and has re-hired 13 staff. It hopes to employ a further 15.

'The first month is always tricky in these situations because you're trying to rebuild confidence and trying to understand how much good will and support there is out there. The whole company has been overwhelmed by the warmth and goodwill that has been displayed by customers,' says Josh Dutfield, Axminster md.

'If the last four to six weeks has taught us anything, it's how successful this brand is and how much it resonates with consumers.'