JL sees pre-Christmas furniture boost
John Lewis saw a major just in furniture sales in the past week.
‘Total sales for the week [to 14 December] were down 11.9% as we saw a more subdued week following a successful Black Friday. However, we hosted my JL customer shopping events across 48 shops and saw strong demand from customers, with sales up 17.2% and footfall up 16%, compared to last year’s events,’ says Christine Kasoulis, John Lewis fashion director
‘Home sales were down 6.3%, however sales of bedroom products were up 17% and furniture was up 53% as customers prepared their homes for guests over the festive period.
‘Experiences sales were up 173% as customers enjoyed shopped for personalised Kit Kats and Fever Tree crackers, with Fever Tree sales up 90%.
Electrical and home technology sales were down 14.7%. However, small electrical sales were up 7% driven by personal care products as customers purchased Christmas gifts for loved ones.
‘Fashion sales were down 13.3% however, sales of cashmere were up 6% as customers layered up against the colder weather.’
Home sales for the 46 week period were 2.5% lower.