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Johnlewis.com reaches £1bn milestone

JLPHouseJohn Lewis has seen online sales reach the £1bn milestone a year earlier than forecast. In unveiling the group's half year results, Sir Charlie Mayfield, John Lewis chairman revealed almost half of the traffic to johhlewis.com comes from smartphones or tablets.

'Johnlewis.com passed the significant milestone of £1bn annual online sales on a rolling 52 week basis - a full year ahead of target. In line with our ambition to stay at the forefront of e-commerce, we have made a significant investment in a new web platform that went live during the first half. Over 40% of traffic now comes from mobile phones or tablets. In July we relaunched our transactional mobile app and since then sales via the app have grown quickly and we are preparing for what we anticipate will be the UK's first "mobile Christmas",' he says.

'In Home, our strong market position was enhanced with the growth of House which is now our biggest brand in Home. We have recently launched 'Any Shape, Any Fabric', where customers can choose from over 112,000 upholstery combinations. This key initiative is led by our Lancashire factory, Herbert Parkinson, and further supports our commitment to increase sales of UK-made products by 15% by 2015.'

The chain saw like for like sales rise by 5.1% in the six months to 27 July as overall sales rose by 6.6% to £1.7bn. Operating profits fell by £10.9m to £34.7m after £15.4m of restructuring and distribution costs.