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New Ikea chief hopes to double UK market share

hp entertainmentThe new head of Ikea UK wants to double the size of the flatpack furniture giant’s business in Britain.

In her first interview since taking the job this summer, Gillian Drakeford told The Sunday Telegraph that she wants to increase Ikea UK’s turnover to more than £2bn a year by 2020 by opening more stores and expanding online.

She hopes to take Ikea’s market share from just above 6pc to more than 12pc by the end of the decade.

Ms Drakeford said: “We have been in the UK for 26 years, but we have only really been scratching at the surface in terms of market share and the position we have. At times we have been seen as a player on the side, rather than the main player.

“I see a tremendous opportunity here. I’ll be clear, we can double our market share with the steps we are taking.”

Ms Drakeford spelled out the ambitious targets as she warned that it was still premature to speak of an economic recovery in Britain. She said that talk of a revival was largely “hype” based on little more than the housing market and that many customers outside London were still struggling.