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Home Bargains set for southern push

HBargainsHome Bargains is set to bring its discount offer, including furniture and homewares, to the southern half of the country with plans for 400 more stores.

The chain, which already has 300 stores, plans to reach 700 branches by 2018.

The company has begun work on a 1million sqft distribution centre in south Wiltshire that will support the new outlets. This will support its existing centre at its Gillmoss, Liverpool head office.

The group acquired a 64acre site at Solstice Park in Amesbury, south Wiltshire in August for the site and hopes to begin using the centre by next September.

'The strategic logistics location at Solstice Park will provide a vitally important distribution role for us as the centre of gravity for our new stores as Home Bargains moves further south,' says Joe Morris, Home Bargains operations director.

'The facility will support 400 new stores and enable economies of scale, which will help keep prices very affordable for our loyal customers and enhance our market position as the discounter of choice. Home Bargains will continue to sell top brands at bottom prices.'

According to Morris, 98% of the south of England can be reached within four-and-a-half hours from the site and it will be 'the most advanced in western Europe', featuring an electronic picking system.